Ashdown makes Guitar Center and Musician's Friend its exclusive U.S. retail partners
The British amp maker says the deal puts its widest American range yet into 300 Guitar Center stores and online through Musician's Friend.
Sep 28, 2026
Credit: Ashdown / Premier Guitar
Ashdown has shifted its U.S. retail strategy to an exclusive arrangement with Guitar Center and Musician's Friend from September 17. The British company says the deal gives it a dedicated footprint in 300 Guitar Center stores, alongside online availability through Musician's Friend.
The launch covers nine product families, from ABM, Rootmaster and Classic Tube bass amplification to Peacemaker guitar amps, roasted basses, effects and accessories. Algam USA will continue handling American service and support while the retail partnership broadens hands-on access to Ashdown gear.
Credit: YouTube
Why it matters
Exclusive national distribution can materially change where American players can try and buy Ashdown, while narrowing the brand's retail channel to two linked outlets.
From Guitar News to Guitar Progress
Discover it here. Learn how it works. Practice it until it's yours.
Today's focus in Practice: Technique — Clean hands. Clear sound.
Related
Fender rebuilds Fender.com around AI gear guidance and upcoming sound demos
The brand's new global platform combines products, editorial content and player services, with Ask Fender launching first in the US.
Oct 6, 2026
Paul Reed Smith joins Guitar Center’s RockWalk after five decades of guitar building
John Mayer inducted the PRS founder during Crossroads in Austin, placing a living instrument designer alongside RockWalk pioneers such as Les Paul, Jim Marshall and Robert Moog.
Sep 30, 2026
Court orders Dean parent Armadillo to pay Gibson more than $4 million in legal fees
The September 25 ruling adds a major bill to Armadillo’s long-running trademark fight while the Dean owner remains in Chapter 11 reorganization.
Oct 12, 2026
Fender CEO says the S-style cease-and-desist campaign should have been handled differently
Bud Cole says Fender should have talked with builders before sending letters, while the company continues defending its Stratocaster-shape strategy.
Sep 28, 2026