Industry

Industry

Guitar industry news updated every day — manufacturers, acquisitions, technology, NAMM, company changes, partnerships and business developments.

Dean and Gibson guitar headstocks side by side
Industry

Court orders Dean parent Armadillo to pay Gibson more than $4 million in legal fees

The September 25 ruling adds a major bill to Armadillo’s long-running trademark fight while the Dean owner remains in Chapter 11 reorganization.

Oct 12, 2026

Slash holds the 2026 Les Paul Spirit Award beside Les Paul Foundation executive director Michael Braunstein
Players

Slash Receives the 2026 Les Paul Spirit Award in Hollywood

The Les Paul Foundation and Gibson Gives honored Slash at Les Paul’s Hollywood recording studio with a one-of-a-kind award made from acoustic boards built by Paul himself.

Oct 9, 2026

Fender rebuilds Fender.com
Industry

Fender rebuilds Fender.com around AI gear guidance and upcoming sound demos

The brand's new global platform combines products, editorial content and player services, with Ask Fender launching first in the US.

Oct 6, 2026

Guitar Summit 2026 show-floor display featuring a Yamaha Revstar and booth signage
Players

Guitar Summit 2026 Recap Puts New Signatures, Modelers and Live Players Side by Side

The Mannheim show’s post-event highlights range from Matteo Mancuso’s Revstar and Eventide’s H9 Gen 2 to artist performances and boutique builders.

Oct 4, 2026

Guitarist Lari Basilio performing with a purple electric guitar
Players

Lari Basilio Joins the 2027 She Rocks Awards Honoree Lineup

The guitarist will be honored alongside Joan Osborne and Wendy Parr at the January 30 ceremony during NAMM in Anaheim.

Oct 4, 2026

Official 2026 Asia International Guitar Festival and Competition poster with dates and invited artists
Players

Asia International Guitar Festival Opens Its 26th Edition in Bangkok

The October 2–4 program marks the festival's 25th anniversary with concerts, competitions, masterclasses and a luthier exhibition.

Oct 3, 2026

Visitors examining acoustic guitars in the Acoustic Guitar Village luthiers' area in Cremona
Players

Acoustic Guitar Village Fills Cremona With Builders, Performers and Hands-On Luthiery

The October 2–4 gathering combines live stages, rare-instrument exhibitions, masterclasses and the New Sounds competition across Cremona's fairgrounds and historic center.

Oct 3, 2026

Rick Nielsen's stage-played custom five-neck Hamer guitar offered by Julien's Auctions
Players

Rick Nielsen opens more than 300 pieces of his guitar archive for a St. Jude benefit auction

The October sale includes more than 70 guitars, led by a stage-used five-neck Hamer and the 1975 Hamer Standard that helped define Cheap Trick’s image.

Oct 1, 2026

Paul Reed Smith at his Guitar Center RockWalk induction during the Crossroads Guitar Festival
Industry

Paul Reed Smith joins Guitar Center’s RockWalk after five decades of guitar building

John Mayer inducted the PRS founder during Crossroads in Austin, placing a living instrument designer alongside RockWalk pioneers such as Les Paul, Jim Marshall and Robert Moog.

Sep 30, 2026

Fender CEO Edward Bud Cole holding a Telecaster guitar
Industry

Fender CEO says the S-style cease-and-desist campaign should have been handled differently

Bud Cole says Fender should have talked with builders before sending letters, while the company continues defending its Stratocaster-shape strategy.

Sep 28, 2026

Ashdown Engineering logo on the Guitar Center storefront
Industry

Ashdown makes Guitar Center and Musician's Friend its exclusive U.S. retail partners

The British amp maker says the deal puts its widest American range yet into 300 Guitar Center stores and online through Musician's Friend.

Sep 28, 2026

Rocky Mountain Archtop Guitar Festival 2026 poster
Players

Rocky Mountain Archtop Guitar Festival puts 30-plus builders and 60 hours of music in Arvada

The September 18–20 gathering combines an archtop luthier showcase with more than 30 workshops and clinics, making the instrument itself the center of the weekend.

Sep 20, 2026

Johnny Marr's 1982 Rickenbacker 330 Jetglo on display at Christie's pre-sale exhibition
Players

Johnny Marr's guitar collection sells for £3.65 million at Christie's

The 111-lot London sale more than tripled its estimate, led by Marr's Smiths-era 1982 Rickenbacker 330 Jetglo at £358,400.

Sep 18, 2026

Mozarteum Guitar Festival masterclass and luthier applications close September 15
Learn

Mozarteum Guitar Festival masterclass and luthier applications close September 15

The Salzburg festival runs December 3–5, but today's deadline is the last call for its international masterclasses and eight-place guitar-maker exhibition.

Sep 15, 2026

Brent Hinds
Industry

Mastodon responds after Brent Hinds' estate sues the band

The estate claims Hinds was never bought out of his ownership share before his death and objects to the band's public comments and use of his likeness.

Sep 14, 2026

Guitar Center opens prototype testing for its new in-house guitar brand
Industry

Guitar Center opens prototype testing for its new in-house guitar brand

Players near Los Angeles can apply to test early Guitar Labs prototypes under NDA as the retailer moves its house-brand project into hands-on R&D.

Sep 12, 2026

BluGuitar sets the AMPX for its long-awaited Guitar Summit launch
Gear

BluGuitar sets the AMPX for its long-awaited Guitar Summit launch

After years of development, the hybrid analog/digital floorboard amp is moving from prototype status toward a limited first production batch.

Sep 7, 2026

Baggs, formerly LR Baggs, new brand identity for the company's 50th anniversary
Industry

LR Baggs drops the initials and rebrands as “Baggs” for its 50th anniversary

The acoustic-amplification company is changing its name and bringing in founder Lloyd Baggs' daughter, Jenny Luckett, as creative director.

Sep 3, 2026

Paul Reed Smith holding a PRS guitar
Industry

Paul Reed Smith Joins the Guitar Center RockWalk, With John Mayer Presenting

The PRS founder's handprint ceremony is set for September 26 at the Crossroads Guitar Festival in Austin.

Aug 29, 2026

Jack Higginbotham, PRS Guitars' first CEO
Industry

PRS names its first-ever CEO — a guy who started in the woodshop in 1985

Jack Higginbotham, PRS's president for 15 years, takes the newly created role while founder Paul Reed Smith stays on as Managing General Partner.

Jul 27, 2026

Ernie Ball and Source Audio announcement graphic
Industry

Ernie Ball buys Source Audio, its first move into effects pedals

The string and accessories company is acquiring the Massachusetts pedal maker, which will keep operating under its own name.

Jul 8, 2026

Gibson headquarters and leadership
Industry

Gibson's CEO of 13 years is stepping down; Anne Rohosy takes over on an interim basis

Cesar Gueikian moves to a strategic advisor and artist-ambassador role effective July 31, while the board searches for a permanent successor.

Jun 25, 2026

Fender logo
Industry

Tariffs pushed Fender to raise prices — and it is not done adjusting

A new S&P Global analysis shows how much of Fender's cost increase is landing on retail shelves, and why dealers are staying cautious into 2026 anyway.

Sep 25, 2025

The business behind the instruments

Industry follows the companies, factories, technology and commercial decisions that shape what guitarists eventually see in shops, studios and on stages. Keeping those stories separate from ordinary product launches makes it easier to follow the bigger picture behind the gear.

Business news needs context: an announced acquisition is not the same thing as a completed one, and deals can still depend on approvals or closing conditions. Ownership changes, closures, restructurings, legal disputes and similar stories are reported from company statements, filings, court records or reliable publications that document them. Rumours stay out until there is something solid to cite.

Trade shows such as NAMM and Guitar Summit also sit at the intersection of business and gear: the wider industry story belongs here, while individual products are covered in Gear. Explore related brands, Gear coverage and trade shows and events.